Attention Microsoft Service Providers
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Automation meets customization

Our proven system pairs exceptional human intelligence with sophisticated technology to help you create integrated and effective campaigns. Our team takes care of the touchpoints and management—asset creation, campaign deployment and management—you just set the goals and we’re off. You’ll be fully supported, and informed, every step of the way. Here’s our process and workflow:

Set Up Your Campaign

  • confirm messaging strategy, establish hierarchy and set delivery cadence for consistent and effective communications
  • content creation (emails, landing page, call scripts, and other touchpoints) on-brand, personalized to the recipient and designed for conversion
  • set tailored data collection strategy based on deep and complete information and set to ensure we’re focused on the measurements that are most critical to your success

Optimize Your Data

  • define and refine targets so we’re going after the right audiences
  • data normalization, augmentation and attribution to ensure we have the right leads, and deep knowledge about them
  • Scoring so that we can focus on the most valuable leads, and the best channels to reach them

Create a Personalized Customer Experience

  • create personalized communications across all your touchpoints to ensure relevancy and drive engagement
  • schedule and deploy your campaign cadenced based on customer intelligence and behavior
  • in-person, local response across chat, call-centers, email and more by our results-proven teams
  • Refinements and modifications to engagement and customer experience based on up-to-the-minute intelligence to save valuable time and ensure you’re pushing engagements that deliver results

Reporting and Re-engagement

  • analytics in real-time, and in your dashboard for anytime access to quick overviews or detailed drill-downs
  • regular reporting augmented with Connor’s analysts so you know what steps to take next
  • program and QBR reviews to measure results against your personal revenue, engagement and other goals
  • scoring analysis to identify how to re-engage customers with tailored strategies based on learnings and data from those that did convert, and those that did not